Water is an absolutely crucial ingredient in brewing beer. Due to climate change, water scarcity is also becoming an issue in regions where this was never heard of before. Our aim is to make sure that we secure plentiful water of good quality, both for our breweries and the communities we operate in.
We’ve already done a lot in this area. Over the past decade, we’ve cut our water consumption to a level which is the best in our class not only in Europe, but also worldwide. And we want to go even further.
By 2030, we aim to reach an average consumption in Europe of 2.75 litres of water per litre of beer brewed. At the same time, we are committed to spending less than 3 litres of water to brew a litre of beer in every single brewery we operate in Europe, with the four remaining operations we still need to work on to achieve this.
We will focus on operational efficiency, as well as investing in new technologies that keep water consumption to the minimum, while maintaining the high quality and top-notch hygienic standards of our products. We will also continue to be involved in local water initiatives in our communities and supply chain.