We're Asahi UK and our aim is to bring discovery and experience to every occasion.

We're home to original, authentic beers and ciders with brewing heritage and pioneering spirit.

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UK's live music scene showcased on new series of collector's edition beer bottles

- Rock and roll photographer Dean Chalkley teams up with Grolsch to create limited edition bottles in support of Music Venue Trust  - Iconic bottles given a live music makeover following their NME Awards sponsorship  - Chalkley announces new competition to find Britain’s next top music photogra...

Peroni Nastro Azzurro 0.0% bringing Formula One™  experience direct to the fans with with 'Il Pitstop' in European tour

- Peroni Nastro Azzurro 0.0% partners of the Aston Martin Aramco Cognizant Formula One™ Team are set to bring fans the passion from inside the garage to city centres across Europe via a new multi-sensory experience called, ‘IL PITSTOP’ - The multi-sensory experience will immerse fans in the sigh...

Fuller’s London Pride Proudly Partners with Brave Mind

The Official Beer of Premiership Rugby joins forces with mental-health charity to help  drive positive mental wellbeing, mental health first aid training and ongoing support  amongst the rugby community   Marking its entrance into Premiership Rugby and celebrating Gallagher Premiership Rugby Fi...

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