You'll want to look up if you're in Piccadilly Circus in the next week or so.
Live now and running until the 26th September, an eye-catching, 3D Peroni Nastro Azzurro advert on the iconic Piccadilly Lights will grab the attention of passers by with a blue ribbon that appears to jump from the screen.
It's a beer category-first and part of a Peroni Nastro Azzurro campaign that will reach 87% of beer drinkers this autumn.
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