Innovative in-outlet activations are important for increasing awareness, consideration and rate-of-sale. We work closely with our customers to build memorable moments and solutions.
We have worked closely with independent retailers to provide chiller units. They experienced an increase in footfall during coronavirus restrictions so chillers - and augmented reality technology to help find the ideal location for them - were particularly valuable.
As part of London Pride's partnership with British & Irish Lions, we created an exclusive #RoarWithPride game.
Consumers can scan a QR code on a bottle of London Pride which would enable them to play a rugby-ball kicking game on their device with the chance to with British Irish Lions and London Pride merchandise.