Brewed under the watchful eye of our Griffin since the 1950s, London Pride is unmistakably London's beer. With its well-rounded flavour and rich history, everything about this authentic, characterful beer binds it to our capital city and the people who love it.
Not just the iconic ale of the capital, London Pride is an all-British affair that unites a nation of beer drinkers. It's brewed with entirely home-grown hop varieties – Target for bittering and Northdown, Challenger and Goldings for aroma – but the soul of the beer is unquestionably in the malt.
Crystal malts combine with spring-harvested Pale Ale varieties Concerto and Propino, to give Pride its inimitable depth and balance.
| Type | Ale |
| ABV | 4.7 |
| Taste Profile | London Pride is our award-winning, most famous premium ale. It has a good malty base with an excellent blend of hop character, resulting in an easy-drinking beer with great body and a fruity, satisfying finish |
| Ingredients | Water, Ale Yeast, Malts, Hops |
| Suitable for Vegetarians/Vegans? | Yes (bottle) No (cask) |
per 100ml
| Calories | 39.0 |
| Energy kj | 165.0kj |
| Units (per 330ml serving) | 1.55 units |
Exclusive research from Asahi UK reveals only 1 in 5 beer drinkers abstained from alcohol for the whole of January, but more than half (57%) plan to moderate for the rest of the year[1] The percentage of those abstaining from alcohol in January dropped by -10ppts vs last year, with 53% of ...
New research from Time Out and Peroni Nastro Azzurro 0.0% reveals how modern drinking culture is being shaped by three forces: The Moment, The Energy and The Taste. Click here to download the full report. The meaning of a night out is shifting. What was once framed as a wellness trend or tem...
Asahi UK partners with Boortmalt and British farmers to support adoption of regenerative agriculture practices for barley – a core beer ingredient The collaboration aims to lower greenhouse gas emissions from barley, as part of Asahi UK’s ongoing work to reduce the environmental impacts of its...
A wonderfully balanced, gently sparkling cider made with crisp dessert apples...
Find out more
A wonderfully balanced, gently sparkling cider made with crisp dessert apples...
Find out more