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New research projects aim to inspire the sustainable evolution of hop farming

Asahi joins pioneering collaboration to support crucial ingredient in beer Research aims to explore new agriculture innovations and biodiversity methods Asahi UK have teamed up with the Royal Agricultural University (RAU) and the University of Warwick in a bid to boost a lesser known but cruci...

Wrapped up in history - Asahi Super Dry 0.0% celebrates Manchester City’s iconic derby day with limited edition scarves

Asahi Super Dry, Japan’s No.1 beer, has teamed-up with renowned football analysts Opta and Manchester City FC to unveil a series of limited-edition Derby Day scarves, inspired by two of the most iconic recent Manchester Derby clashes Opta Match data from two legendary Derby Day fixtures has serv...

Asahi Super Dry unveils Rugby Player of the Year, Ellie Kildunne, as Women's Rugby World Cup 2025 Brand Ambassador

• With the Women’s Rugby World Cup just 100 days away from kick-off, Asahi Super Dry, the official beer of the tournament, has announced Ellie Kildunne as its brand ambassador. • The Women’s Rugby World Player of the Year is starring in Asahi Super Dry’s ‘Rugby Like Never Before’ campaign,...

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