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Asahi UK first to train entire commercial sales force with WSET beer qualification

Tuesday 29 October 2024, London - WSET (Wine & Spirit Education Trust), the global leader in drinks education, today announces that Asahi UK has become the first national Field Sales and Technical Operations team to take its new Level 1 Award in Beer. More than 80 sales and commercial employ...

New research projects aim to inspire the sustainable evolution of hop farming

Asahi joins pioneering collaboration to support crucial ingredient in beer Research aims to explore new agriculture innovations and biodiversity methods Asahi UK have teamed up with the Royal Agricultural University (RAU) and the University of Warwick in a bid to boost a lesser known but cruci...

Wrapped up in history - Asahi Super Dry 0.0% celebrates Manchester City’s iconic derby day with limited edition scarves

Asahi Super Dry, Japan’s No.1 beer, has teamed-up with renowned football analysts Opta and Manchester City FC to unveil a series of limited-edition Derby Day scarves, inspired by two of the most iconic recent Manchester Derby clashes Opta Match data from two legendary Derby Day fixtures has serv...

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