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2 September 2016

The Perfect Pour

Every time a consumer orders a pint of one of our beers, it should be served in exactly the right way. This is why we go to great lengths to ensure that our trade partners are trained and continually supported to deliver the highest standards of quality when it comes to our draught beer brands.

As part of our ongoing commitment to ensuring excellence, we have invested in producing a suite of new training tools, including video content which focusses on teaching bar staff how to deliver the Perfect Pour on all occasions.

The videos reinforce the fundamentals of draught quality – clean, branded glassware; the correct serve temperature and the perfect head size – to ensure consistency in delivering the perfect drinking experience for every consumer, every time.

We also recognise the importance of educating staff and consumers about the perfect pour of our bottled brands, therefore we’ve produced content for Peroni Nastro Azzurro, Pilsner Urquell and St Stefanus too – so that consumers can enjoy the perfect consumption experience at home!

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