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18 August 2016

Pilsner Urquell bring freshest beer experience to Manchester as it launches Tank Beer at Smokehouse & Cellar

Pilsner Urquell, the original Pilsner, still brewed the original way, is continuing to drive expansion of its fresh, unpasteurised Tank Beer across the UK as it delivers its latest Tank Beer bar at the much anticipated opening of Manchester Smokehouse & Cellar on 18 August 2016.

As deliciously smoked food is cooked on a live fire, the Manchester Smokehouse & Cellar will make a main feature of the brewery fresh unpasteurised beer and house five Pilsner Urquell tanks. The venue will feature dedicated copper tanks – where guests can enjoy a pint of the original golden lager whilst listening to live DJ’s, bands and be entertained late into the evening. Located next to Manchester Town Hall, the Smokehouse & Cellar is set to become a real destination for quality food and drink.

The world-renowned Czech beer, made using Saaz Hops, Moravian Barley and Plzeň water, will be delivered direct from the brewery in Plzeň every week in temperature-controlled trucks, ensuring that guests can enjoy the fresh beer as if they were at the brewery.

Reinvigorating pub culture in the UK and showcasing true brewing craftsmanship, Pilsner Urquell is seeing new consumers enter the category and use Tank Venues as a destination for a quality and authentic drinking experience, with 18% of consumers stating they enter a Tank venue because of the striking copper tanks.

John Rennie, owner of Manchester Smokehouse & Cellar commented, "We’re thrilled to work with Pilsner Urquell in launching Tank beer at our restaurant. The whole process of the brewing, delivery and service to the customer is second to none and it’s an exciting proposition to be offering our customers.   The flavours of our Smokehouse style food are very important to us and following that same attention to the beverage offering, it was clear that Pilsner Urquell Tank Beer was the only choice for us.”

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