London, 23 October 2014, Peroni Nastro Azzurro today launch their second bottle innovation with the arrival of Alta, a new 750ml sharing bottle created to be enjoyed, together.
Responding to consumer insights and the key role of Peroni Nastro Azzurro in premium occasions, Alta is perfectly paired with food for entertaining in and out of the home.
Targeting the needs of a discerning diner, the distinctive and premium Alta bottle and supporting stemmed glassware has been created to provide the perfect format to be served at the dining table.
The new arrival will be available exclusively at The House of Peroni residency this October and in some of the best dining rooms in London thereafter, with an RRP of £10.00+.
Peroni Nastro Azzurro Alta can be purchased via MCW, Venus, Amathus, Casa Julia and a number of other premium retailers.
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