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1 February 2017

Peroni Nastro Azzurro gluten-free beer available to purchase across on trade and off trade from April 2017

January 2017, Delivering the same delicious crisp taste from Italy, simply without gluten, new Peroni Nastro Azzurro gluten-free is set to tap into the growing gluten-free lager market and will arrive at all major retailers and wholesalers from 1 April 2017, driving extended value to the Super Premium Beer category and Premium Lager aisle.

Responding to changes in consumer needs, Peroni Nastro Azzurro’s Italian brew masters have carefully perfected a gluten-free variant to cater for coeliacs and those looking to lead a gluten-free lifestyle. Research showed that consumers desired greater choice from brands they recognised and trust within the gluten-free sector, and they believed Peroni Nastro Azzurro was worth paying more for in comparison to other gluten-free beer options.

Certified and endorsed by the Italian Coeliac Association, new Peroni Nastro Azzurro Gluten Free will enable even more consumers to enjoy the crisp, refreshing taste of Italy’s most iconic beer as it is available across On Trade in a 330ml bottle and 4-pack 330ml in Off Trade. Marked by a distinguishable red cap, consumer research highlighted the importance in creating subtle differentiation so the gluten-free option could be easily identified when taken home or on-shelf.

Using their extensive skills and experience, so as not to alter the original recipe, Peroni’s Italian brew masters have perfected the process of removing the gluten from the finished product which means that Peroni Nastro Azzurro Gluten Free has the same delicate balance of bitterness and citrus aromatic notes as Peroni Nastro Azzurro, as well as the trademark refreshing, clean finish.