Pilsner Urquell, the original Pilsner, brewed the original way, is continuing to prove that consumers are looking for authenticity and differentiation in the beers they drink with over 10,000 pints of fresh, unpasteurised Tank Beer enjoyed at this year’s Taste of London festival in Regent’s Park.
Today, Pilsner Urquell will open its 11th Tank Beer outlet at The Globe, Moorgate, with the venue making a main feature of the brewery fresh unpasteurised beer and house four Pilsner Urquell tanks. The world-renowned Czech beer, made using Saaz Hops, Moravian Barley, Pilsner H yeast and Plzeň soft water, will be delivered direct from Plzeň every week in temperature-controlled trucks, ensuring that guests always experience the freshest tasting Pilsner Urquell.
The original Pilsner from Plzen, Czech Republic has seen Tank Beer drive footfall to leading pubs and on premise outlets by 18%. Recently opened, Draft House Chancery Lane has also helped to extend awareness in the capital and drive trial from new customers to the world’s first clear beer, after which all Pilsner-style lagers are named.
Reinvigorating pub culture in the UK and showcasing true brewing craftsmanship, Pilsner Urquell is seeing new consumers enter the category and use Tankovna venues as a destination for a quality and authentic drinking experience, with 10% of consumers entering a Tankovna venue because of the striking copper tanks.
Pilsner Urquell Master Brewer, Robert Lobovsky says, “Tank Beer is unique in its taste and quality and offers beer lovers the freshest beer possible. The tanks ensure that the beer is kept at the right temperature and in perfect condition until the time it is poured into the glass, ensuring the very best taste, quality and a fuller, rounder malt body.”
Tim Clay, Director of Sales at Miller Brands UK & Ireland says, "The British beer drinker is one of the world’s most cosmopolitan, which makes this an ideal market in which to introduce international beers served in the authentic way. Pilsner Urquell tank beer marks a real innovation in the consumer experience and enjoyment of beer in this country."