Czech beer, Kozel launches its new ‘Pint Finder App’ today to boost consumer awareness and footfall to its participating outlets by giving beer fans the opportunity to earn rewards and receive great Kozel deals.
App users will also be able to find local Kozel outlets, as well as discover exclusive deals at partnering outlets. Consumers can also earn further rewards for checking into participating sites. Over 150 pubs and bars have already signed up, with more joining to be featured on the app each week. Each month, users will be able to get two free beers during a specific two-week period, a move guaranteed to drive footfall to participating outlets. The first pint promotion will run between 10th and 23rd June 2016, with further free beer offers running each month.
In addition to the Kozel offers, outlets will easily be able to upload their own tactical offers, such as meal deals with Kozel, which will be made available to all users to drive further sales. Users will be able to collect rewards and deals in the app wallet so they can access them later. Kozel will also be offering users the opportunity to access exclusive events and rewards as part of its jam-packed series of partnership events this summer.
As the official beer partner for Somerset House Summer Series, Kozel will be offering the change to win exclusive gig tickets, and users will also be able to get free beers and games of crazy golf at London’s latest attraction, Junk Yard Golf in Shoreditch. Foodies will be able to get free beers at any of the four Street Feast London venues, and B.EAT Street in Manchester.
Satisfied users will be able to spread the love by sharing the app with friends across Facebook, Twitter and Whatsapp. The app is available for Apple and Android devices. Consumers can download the free app at for Apple or Android. Outlets can sign up at the Kozel microsite.
Tim Clay, Director of Sales at Miller Brand commented: “The new Pint Finder app is an indispensable guide for consumers to get the best Kozel deals in their area. The benefit for partner outlets is the opportunity to reach thousands of consumers. Not only can they feature the specific Kozel rewards, but they can easily add their own tactical offers such as meal deals to further boost sales and drive consumers through their door. It takes just a few minutes to sign up, so it really is a no-brainer for Kozel stockists to get involved.”