February 2017, Celebrating the craftsmanship and quality behind the UK’s number one Super Premium beer, Peroni Nastro Azzurro, introduces ‘The Taste’ led by Master of Taste, Simone Caporale. The exclusive new film showcases how the delicate balance of high quality ingredients and Italian passion combine to deliver the unique crisp and refreshing taste of Peroni Nastro Azzurro.
With typical Italian flair and style, Caporale takes viewers on a journey of the senses – from Peroni’s appearance, aroma and, “la parte migliore”, the taste. The film highlights how Peroni’s unique flavour is created through the exclusive Nostrano Dell’Isola Italian maize.
Simone takes a step into the brand’s rich heritage and shares the Peroni family’s quest for perfection in creating a unique beer with a clean, crisp and refreshing taste, perfectly suited to the flavours of Mediterranean cuisine. Through the journey Simone brings the values of quality, attention to detail and craftsmanship to life.
‘The Taste’ will be broadcast on Sky Go, Sky on-demand and across social media channels, reaching over a 5million target audience.