Latest News


Asahi Super Dry Launch – Karakuchi beer has arrived in the UK

JANUARY 15th 2018 LONDON, UK: Asahi UK, the UK subsidiary of Asahi Europe Ltd., is boosting its strong portfolio of beer brands by re-launching Asahi Super Dry in Britain in its authentic form.

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Asahi UK appoint new Managing Director for 2018

Long serving leader Gary Haigh to retire.

Super Premium Beer business, Asahi UK Limited will see a new Managing Director take the helm from January 2018 as current Managing Director, Gary Haigh retires at the end of this year. Having spearheaded the growth of brands such as Peroni Nastro Azzurro, Pilsner Urquell and St Stefanus, Gary will be succeeded by Asahi UK Sales Director, Tim Clay.

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Italian brew masters, Peroni today announce the exclusive launch of their innovative new drink offering, Peroni Ambra - extending the brand into a new territory for the first time since its creation in 1963, to offer consumers a unique serve from the Super Premium Beer category.

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The House of Peroni invites Londoners to experience art like never before

To celebrate the quality of craftsmanship that is so inherent to the Italian way of life, The House of Peroni will be opening its doors in London once again and will give visitors the chance to experience art like never before, all within the backdrop of a vibrant Peroni Nastro Azzurro bar.

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Pilsner Urquell celebrate originality and craftsmanship with Draft House and Cumbrian Speciality Meats

Bringing together Tank Beer and British food makers for the ultimate artisanal beer and burger experience.

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Discover ‘the taste’ of Peroni Nastro Azzurro with Simone Caporale

February 2017, Celebrating the craftsmanship and quality behind the UK’s number one Super Premium beer, Peroni Nastro Azzurro, introduces ‘The Taste’ led by Master of Taste, Simone Caporale. The exclusive new film showcases how the delicate balance of high quality ingredients and Italian passion combine to deliver the unique crisp and refreshing taste of Peroni Nastro Azzurro.

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Peroni Nastro Azzurro gluten-free beer available to purchase across on trade and off trade from April 2017

January 2017, Delivering the same delicious crisp taste from Italy, simply without gluten, new Peroni Nastro Azzurro gluten-free is set to tap into the growing gluten-free lager market and will arrive at all major retailers and wholesalers from 1 April 2017, driving extended value to the Super Premium Beer category and Premium Lager aisle.

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Friday Digest– new report adds weight to BBPA’s call for cut in beer duty rate

A new report by economic experts Oxford Economics (OE), commissioned by the British Beer & Pub Association (BBPA), has found that the beer and pub industry in Britain employs almost 900,000 people, and contributes £23.1 billion to the British economy. The BBPA says the figures make clear the case for a further beer duty cut in the Budget on 8th March, to protect jobs and investment in the sector.

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Peroni Nastro Azzurro, the taste of Italy

Peroni Nastro Azzurro, the taste of Italy. Find out how a delicate balance of high quality ingredients and Italian passion deliver the unique crisp and refreshing taste of Peroni Nastro Azzurro.

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Asahi Group Holdings Ltd buys SABMiller’s former Central and Eastern European businesses

Asahi Group Holdings Ltd have entered into a binding agreement with AB InBev to purchase the businesses formerly owned by SABMiller in Poland, the Czech Republic, Slovakia, Hungary and Romania, subject to regulatory approval.

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