Latest News

26/06/18

Peroni Nastro Azzurro announces nationwide search for emerging fashion designers

World renowned Italian beer brand, Peroni Nastro Azzurro, is investing in the future of fashion creatives with the launch of The Fashion Studio within The House of Peroni, calling for new talent in womenswear and menswear across the Ready to Wear sector

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04/06/18

ASAHI UK LAUNCHES NEW ST STEFANUS BEER

Asahi UK has launched a brand new beer from its popular super-premium Belgian beer brand, St Stefanus, brewed under care by a 7th generation Belgian brewer. 

The beer, St Stefanus Blanche has launched this month, exclusively in Waitrose and is a 5% Belgian wheat beer brewed with coriander and orange peel.  It imparts a delicate spicy and citrus aroma.

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04/06/18

SOMERSET HOUSE TERRACE, PRESENTED BY PERONI AMBRA RETURNS FOR SUMMER

Following the success of last year, Peroni will once again be recreating the terrace at Somerset House with its newest drink – an Italian inspired aperitivo Peroni Ambra (original, Italian brewed Peroni cut with the bitter-sweet sharpness of Italian chinotto fruit). Transforming the terrace into the ultimate summer destination. 

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14/05/18

ASAHI SUPER DRY EMBARKS ON BIGGEST EVER MARKETING CAMPAIGN

APRIL 24th 2018 LONDON, UK: Asahi Super Dry, the Super Premium beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships that will see the beer at the forefront of immersive experiences across London this summer. 

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14/05/18

ASAHI UK ANNOUNCE SENIOR MANAGEMENT CHANGES

New Sales Directors named as Steve Young and Pete Rowe

Super-premium beer business, Asahi UK Limited has announced the appointment of two key senior management positions to help strengthen its already successful sales presence in the on and off trade markets.  

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15/01/18

Asahi Super Dry Launch – Karakuchi beer has arrived in the UK

JANUARY 15th 2018 LONDON, UK: Asahi UK, the UK subsidiary of Asahi Europe Ltd., is boosting its strong portfolio of beer brands by re-launching Asahi Super Dry in Britain in its authentic form.

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15/11/17

Asahi UK appoint new Managing Director for 2018

Long serving leader Gary Haigh to retire.

Super Premium Beer business, Asahi UK Limited will see a new Managing Director take the helm from January 2018 as current Managing Director, Gary Haigh retires at the end of this year. Having spearheaded the growth of brands such as Peroni Nastro Azzurro, Pilsner Urquell and St Stefanus, Gary will be succeeded by Asahi UK Sales Director, Tim Clay.

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29/03/17

PERONI NASTRO AZZURRO STRENGTHENS AUTHENTIC ITALIAN PORTFOLIO WITH EXCLUSIVE NEW APERITIVO-INSPIRED BEER FOR SUMMER 2017

Italian brew masters, Peroni today announce the exclusive launch of their innovative new drink offering, Peroni Ambra - extending the brand into a new territory for the first time since its creation in 1963, to offer consumers a unique serve from the Super Premium Beer category.

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01/03/17

The House of Peroni invites Londoners to experience art like never before

To celebrate the quality of craftsmanship that is so inherent to the Italian way of life, The House of Peroni will be opening its doors in London once again and will give visitors the chance to experience art like never before, all within the backdrop of a vibrant Peroni Nastro Azzurro bar.

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22/02/17

Pilsner Urquell celebrate originality and craftsmanship with Draft House and Cumbrian Speciality Meats

Bringing together Tank Beer and British food makers for the ultimate artisanal beer and burger experience.

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