In time for Dry January, the market-leading super-premium Italian beer brand, Peroni Nastro Azzurro will launch its first alcohol-free beer, Peroni Libera 0.0%, with a rich and intense flavour of fresh citrusy hops.Read more
London, UK; 21st December 2018: Peroni Nastro Azzurro is pleased to announce the launch of its first alcohol-free beer Peroni Libera 0.0% into UK retail bringing the first super-premium alcohol-free beer to the market. Building on the trend for mindful alcohol consumption as part of a balanced lifestyle, the authentic tastes of Peroni Libera 0.0% will be available for consumers to buy launching at Tesco stores early January 2019.Read more
The Czech super-premium beer Pilsner Urquell is to embark on its biggest nationwide Christmas market campaign.Read more
Pilsner Urquell, the beer brand that introduced the world to the first golden ‘pilsner’ lager in 1842 has introduced a 330ml six-pack to its portfolio.
Super-premium 330ml cans have more than tripled in value since 2016 and Pilsner Urquell’s attractive new design is very much in keeping with the unique credentials of craftsmanship it showcases in every element of its beer.Read more
With one third of the world using social media how important is it to get it right?
There are more than 200 million tagged #food posts and more than 23 million #drink posts on social media - making food and drink one of the most regularly talked about industries in the world.Read more
The brand that brought style to the world of beer more than 50 years ago, has announced its most significant global brand renovation since 2005.Read more
Eight designers have been selected following a nationawide search by The House of Peroni to find and empower the best up and coming style talent in the countryRead more
World renowned Italian beer brand, Peroni Nastro Azzurro, is investing in the future of fashion creatives with the launch of The Fashion Studio within The House of Peroni, calling for new talent in womenswear and menswear across the Ready to Wear sectorRead more
Asahi UK has launched a brand new beer from its popular super-premium Belgian beer brand, St Stefanus, brewed under care by a 7th generation Belgian brewer.
The beer, St Stefanus Blanche has launched this month, exclusively in Waitrose and is a 5% Belgian wheat beer brewed with coriander and orange peel. It imparts a delicate spicy and citrus aroma.Read more
Following the success of last year, Peroni will once again be recreating the terrace at Somerset House with its newest drink – an Italian inspired aperitivo Peroni Ambra (original, Italian brewed Peroni cut with the bitter-sweet sharpness of Italian chinotto fruit). Transforming the terrace into the ultimate summer destination.Read more