The brand that brought style to the world of beer more than 50 years ago, has announced its most significant global brand renovation since 2005.Read more
Eight designers have been selected following a nationawide search by The House of Peroni to find and empower the best up and coming style talent in the countryRead more
World renowned Italian beer brand, Peroni Nastro Azzurro, is investing in the future of fashion creatives with the launch of The Fashion Studio within The House of Peroni, calling for new talent in womenswear and menswear across the Ready to Wear sectorRead more
Asahi UK has launched a brand new beer from its popular super-premium Belgian beer brand, St Stefanus, brewed under care by a 7th generation Belgian brewer.
The beer, St Stefanus Blanche has launched this month, exclusively in Waitrose and is a 5% Belgian wheat beer brewed with coriander and orange peel. It imparts a delicate spicy and citrus aroma.Read more
Following the success of last year, Peroni will once again be recreating the terrace at Somerset House with its newest drink – an Italian inspired aperitivo Peroni Ambra (original, Italian brewed Peroni cut with the bitter-sweet sharpness of Italian chinotto fruit). Transforming the terrace into the ultimate summer destination.Read more
APRIL 24th 2018 LONDON, UK: Asahi Super Dry, the Super Premium beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships that will see the beer at the forefront of immersive experiences across London this summer.Read more
New Sales Directors named as Steve Young and Pete Rowe
Super-premium beer business, Asahi UK Limited has announced the appointment of two key senior management positions to help strengthen its already successful sales presence in the on and off trade markets.Read more
JANUARY 15th 2018 LONDON, UK: Asahi UK, the UK subsidiary of Asahi Europe Ltd., is boosting its strong portfolio of beer brands by re-launching Asahi Super Dry in Britain in its authentic form.Read more
Long serving leader Gary Haigh to retire.
Super Premium Beer business, Asahi UK Limited will see a new Managing Director take the helm from January 2018 as current Managing Director, Gary Haigh retires at the end of this year. Having spearheaded the growth of brands such as Peroni Nastro Azzurro, Pilsner Urquell and St Stefanus, Gary will be succeeded by Asahi UK Sales Director, Tim Clay.Read more
Italian brew masters, Peroni today announce the exclusive launch of their innovative new drink offering, Peroni Ambra - extending the brand into a new territory for the first time since its creation in 1963, to offer consumers a unique serve from the Super Premium Beer category.Read more