Latest News


Mix & Muddle with House of Peroni at Drake & Morgan at King’s Cross

Embrace la dolce vita with the House of Peroni pop-up coming to Drake & Morgan at King’s Cross this autumn. With mixology masterclasses available throughout September and October in the private dining room, guests will be able to craft a collection of Italian inspired cocktails.

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The Perfect Pour

Every time a consumer orders a pint of one of our beers, it should be served in exactly the right way. This is why we go to great lengths to ensure that our trade partners are trained and continually supported to deliver the highest standards of quality when it comes to our draught beer brands.

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London Art Fair’s Thursday Late in association with Peroni Nastro Azzurro

London Art Fair, the UK’s premier fair for modern British and contemporary art, returns for its 28th edition this month. For the third year, Peroni Nastro Azzurro will be a lead sponsor, taking over the previous Champagne Bar and replacing it with a The House of Peroni immersive bar experience. The bar will bring to life elements from the Autumn Residency held in East London in November, serving Peroni Nastro Azzurro infusions alongside a selection of aperitivo.

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Peroni Nastro Azzurro launches new Alta bottle. Created to be enjoyed, together.

Peroni Nastro Azzurro today launch their second bottle innovation with the arrival of Alta, a new 750ml sharing bottle created to be enjoyed, together. Responding to consumer insights and the key role of Peroni Nastro Azzurro in premium occasions, Alta is perfectly paired with food for entertaining in and out of the home.

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Discover the new inspiration from Rome at The House of Peroni in October

The House of Peroni returns in October to celebrate the culturally diverse hub of Rome that inspired the creation of Peroni Nastro Azzurro. A new generation of Italian creative talent from the worlds of food, drink, design and film will bring modern Rome to central London for the entire month of October. Guests are invited to explore the four floors of the transformed townhouse showcasing specially-commissioned artworks by Italian designers, artists and architects.

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Miller Brands' innovations drive UK market outperformance

British fans of stylish Italian beer Peroni Nastro Azzurro can now pick up a Piccola, a new 25cl bottle aimed at the pre-dinner drinks occasion, which launched at the House of Peroni - a London installation showcasing high-end Italian design, art, fashion, photography, music and film during May.

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