Latest News


The Czech super-premium beer Pilsner Urquell is to embark on its biggest nationwide Christmas market campaign.


Famed for being the original pilsner whose recipe and brewing process has remained the same since 1842, Pilsner Urquell’s deep Central European heritage makes it a natural fit with Christmas markets. 


The two-month campaign will see the super-premium beer at 10 different events across the country from Glasgow to Brighton.  It is a fact that fuller flavoured beers are favoured in the colder winter months and at selected venues consumers will also be able to experience Pilsner Urquell Unpasteurised Tank Beer.  Delivered directly from the brewery in Plzen, Czech Republic, tank beer gives consumers a tasting experience almost as close to visiting the brewery itself.  Its iconic copper tanks ooze premium and authenticity and make it a striking addition at any Christmas market.


The first Christmas market will launch in Nottingham, followed by Lincoln and York; all coming to a close on New Year’s Eve. 


Paul Reason, Marketing Director for Asahi UK commented “There is no question that Christmas Markets are one of the most natural fits for the signature flavour of Pilsner Urquell.  It allows us to give our consumers not just the perfect serve in our beer, but also the experience too.”


“We know that there is a strong increase in experience based drinking and those markets where our tank beer is present will also showcase the best of our beer, while creating differentiation and an authentic drinking experience.”   


A list of the Christmas markets Pilsner Urquell will be attending is detailed below: 




  • Nottingham Winter Wonderland: 16th November – 31st December
  • Birmingham Bullring / St. Martin: 26th October – 7th January 2019



  • THOR’S York: 14th November – 1st January
  • THOR’S Lincoln: 14th November – 31st December
  • THOR’S Leeds: 15th November – 31st December
  • THOR’S Sheffield: 20th November – 31st December
  • THOR’S Brighton: 20th November – 31st December
  • Glasgow: St. Enoch Sq Market 9th Nov – 23rd December
  • Newcastle: Monument Christmas Market – 24th December
  • Bournemouth Christmas Market:  16 November 2018 - 2 January 2019