Latest News


Pilsner Urquell, the beer brand that introduced the world to the first golden ‘pilsner’ lager in 1842 has introduced a 330ml six-pack to its portfolio. 


Super-premium 330ml cans have more than tripled in value since 2016 and Pilsner Urquell’s attractive new design is very much in keeping with the unique credentials of craftsmanship it showcases in every element of its beer. 


The cans have already been rolled out in Tesco and its plastic puzzle design is already proving to support convenience shopping missions.  The pack has already become the number five selling six-pack of cans and number seven in cans overall.


Paul Reason, Marketing Director for Asahi UK commented “We know that bottles and cans have very different consumers and occasions and therefore it’s important we continue to market our super-premium golden lager for all occasions.” 


Pilsner Urquell’s new 330ml six-pack is now available in selected Tesco stores.