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With one third of the world using social media how important is it to get it right? 


There are more than 200 million tagged #food posts and more than 23 million #drink posts on social media -  making food and drink one of the most regularly talked about industries in the world.


96% of restaurants are on social media highlighting the huge potential; but the importance of getting it right is ever more. 


Research* shows that even the most influential outlets are looking for support from suppliers when it comes to social media strategy, and this summer Czech beer brand, Pilsner Urquell did just that.


With the help of its global media agency, Mustard, the brand invited selected customers to participate in a Social Media Masterclass.  Along with sharing the latest social media tools and best practices, it included fully integrated support with one-to-one personalised sessions. 


More than 15 customers turned up over two days with subjects that included analytics, communities and personification strategy.  As a result, not only did its customers come away with some valued insight into social media practices, but together the teams were able to develop integrated brand and social media plans together. 


The original Pilsner Urquell was first brewed in 1842 at its brewery in Plzen.  It introduced the world to the first golden ‘pilsner’ lager and changed beer forever.  Today, the brand’s social media channels continue to tell the story and engage its audience in the craft, care and dedication that has gone into its beer for more than 175 years.   


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  • Source:  CGA Data