Eight designers have been selected following a nationwide search by The House of Peroni to find and empower the best up and coming style talent in the country
Distinguished super-premium Italian beer brand, Peroni Nastro Azzurro, has announced that The House of Peroni has evolved to become ‘The Home of Emerging Style Talent’, and this year will take the form of a Fashion Studio. The platform will support future style talent by providing them with career-transforming opportunities, in an industry that is notoriously hard to break into.
Over the last five years, Peroni Nastro Azzurro has a history of celebrating and showcasing the best of Italian style within the fields of fashion, design and drink through The House of Peroni. This year marks a new chapter for the stylish Italian beer brand, with it extending its influence in the world of fashion by creating a unique programme to empower the style talent of tomorrow. The House of Peroni will offer exclusive opportunities to help emerging talent fulfil their potential, including; invaluable mentorship with established industry figures, a fully equipped state-of-the-art studio space, PR and media exposure, all culminating to a highly coveted presentation of their collections during London Fashion Week in February 2019.
On the 16th July, eight designers, who have been hand selected by a Creative Council of established fashion industry experts, will start a seven month residency at The House of Peroni, a modern studio on Vyner Street, East London. The House of Peroni Creative Council will serve as a body of creative knowledge designed to propel the designers’ careers to the next level. The Creative Council will be made up of the fashion maverick, famous for his bold prints, Jonathan Saunders, Editor-in-Chief of Dazed & Confused, Isabella Burley, brand consultant and The Sunday Times‘ former Fashion Features Editor, Pandora Sykes, Editor of AnOther Magazine, Alexander Fury and co-curator at the British Fashion Council Anna Orsini. As well as the mentorship programme, the Creative Council will be hosting a series of public talks, dispensing their individual knowledge and expertise throughout the year.
“When the Peroni family created the nation’s first premium beer, it became a symbol of superior Italian craftsmanship” said Alex Snowden, Marketing Manager for Peroni. “Today, Peroni Nastro Azzurro is considered one of the most stylish beers in the industry with quality and craftsmanship still a very core part of its DNA.”
“We have long wanted to champion the future generation of style and therefore we’re incredibly delighted to launch this year’s The House of Peroni that is solely focussed on creating those opportunities for tomorrow’s generation. We’re more than aware of the challenges faced by new designers in the industry and together with some of the best fashion experts in the business we can share our passion for style and creativity and help build a platform for the future generation.”
Since its inception in 1963, Peroni Nastro Azzurro has grown to become an iconic symbol of style within the premium drinks sector. Boasting a rich and vibrant history of bringing style to the world of beer, the brand has long been synonymous with pioneering talent.
As Peroni continue to bring style to the world of beer and now beyond, the brand will make a distinctive move forward into championing eight up-and-coming talented fashion designers, with the expert help of five of the best fashion creatives in the business.The House of Peroni, along with the Creative Council members, will bring their knowledge of craftsmanship and passion throughout the residency, nuturing talent and paving a path for the designers to give them the best opportunity to showcase their unique style and develop their career.
The eight International designers each bring a unique style to the platform:
From Manchester, Hannah Wallace is a menswear designer and former winner of the Manchester School of Art Graduate Fashion Week Gold Award in 2015. Her innovative and imaginative brand is inspired by protective garments worn by rioters and astronauts. Hannah places a focus on practicality, by using breathable and capacious materials throughout her work.
London-based musician, stylist and menswear designer, Joel Boyd, designs under the name JOBO,. After cutting his teeth at Kit Neale, Urban Outfitters and Amazon, Joel‘s politically charged collections focus on youth culture with his SS17 collection entitled ‘Aint No Mandem In Peckham‘.
KYLE LO MONACO
Embracing the relationship and juxtaposition between heritage, civilisation and traditions, womenswear designer and stylist Kyle Lo Monaco‘s collection features a bold yet romanticised aesthetic. Kyle focuses on the craftsmanship of dressmaking, using both hand and machine methods.
A recent Royal College of Art graduate, and one of the 5-designer team behind MOAM Collective 2018, Rose Danford-Phillips uses extensive textiles and knitwear in her nature inspired collection, which has recently led to a collaboration with Erykah Badu.
Turkish-born designer Pelin Isildak learned her craft with Hakaan at Paris Fashion Week, and designed Bora Aksu leggings for the London SS13 show. The London-based creative aims to question authority and hierarchy through the usage of uniforms and historical dress codes to create distinctive personas.
Central Saint Martins MA graduate Daniel, specialises in overturning the aesthetic and fabric constructs of menswear. The designer, who reuses materials and practises freehand pattern cutting, is inspired and informed by fine artists from the Eighties.
Royal College of Art graduate Duffy, polorises and contradicts traditional ideas of heteronormative culture, placing the conventional and the abstract as the basis for his collection.
Stacey Wall is an Irish, London based designer. She graduated from Central Saint Martins in 2017, specialising in knitwear. Stacey uses her roots to inspire her work, in particular Irish craft, textiles and folk traditions.