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Super-premium beer business, Asahi UK Limited has announced the appointment of two key senior management positions to help strengthen its already successful sales presence in the on and off trade markets. 


Steve Young has been appointed Sales Director – Off Trade and Pete Rowe has been appointed Sales Director – On Trade. 


The appointment comes following the announcement of Tim Clay who stepped up as Managing Director in January.  Clay was previously Sales Director of Asahi UK and formerly Miller Brands and has now taken the opportunity to reshape the senior management team to help drive its growth strategy. 


Young previously held the role of Director of Sales – Off Trade for Miller Brands and had been with the company since 2008 holding a number of senior sales roles. 


Rowe joined Asahi UK in January 2017 as Director of Sales – On Trade and had previously been at ABInBev for more than 14 years where he held a number of key sales positions.


The pair bring together more than 23 years’ experience in the beer industry alone and will focus on driving the growth of its brand portfolio across the UK and Ireland, more specifically in the growing super-premium category.  They will report directly to Tim and join the senior management team with immediate effect. 


Commenting on the appointments, Tim Clay, Managing Director for Asahi UK said: “I’m delighted to be bringing both Steve and Pete into the senior management team.  They both bring an enormous amount of experience and credibility to the roles and have already done some fantastic work ensuring the success of our brands within the industry. 


“At a time when we have just relaunched Asahi Super Dry into the UK market, this is an incredibly exciting opportunity for them to help shape strategy for our growth plans and launch this new product to the industry.”